About #BuckeUpKidsPH

BuckleUpKidsPH is a road safety initiative campaign spearheaded by Mifold (Philippines), distributor of the Mifold Grab-and-Go Booster Seat, the world's most advanced, compact, and portable car seat for children.

It is the objective of BuckleUpKidsPH to raise public awareness about the necessity of observing road safety practices. More than encouraging families to make buckling up an everyday habit, BuckleUpKidsPH wants to empower children with information that can help save their lives.

“Asking our kids to buckle up should be part of our everyday routine. By using child restraints, the chances of our kids getting harmed in the case of of accident is decreased by 80 percent. Buckling up is a powerful habit that could save lives, and the sooner our children know about this empowering information, the better,” says Paola Loot Bronfman, president of Mommy Treats, the exclusive distributor of mifold in the Philippines.

BuckleUpKidsPH kid car safety ambassadors – Geli Aventajado, 5, Sjöfn Besler, 6, Eddie Calvo, 5, Riley Catral, 8, Lia Cua, 11 – hope to inspire and encourage kids and families to buckle up!

 

Bronfman says, “Through BuckleUpKidsPH, we are telling our children that they can take an active part in ensuring their safety on the road. They don't have to depend on mom or dad. They can buckle up all by themselves. This instills in them a sense of responsibility. Through BuckleUpKidsPH, we want to teach them, we want to encourage them, we want to empower them.”

Join the Advocacy

Let's keep our children safe on the road!

Join BuckleUpKidsPH's campaign to make buckling up an everyday habit.

If you're a parent, give your pledge to teach your child how to buckle up.

If you're a child, give your pledge to buckle up the minute you're inside a vehicle.

 

CHILD SAFETY ON THE ROAD

According to the World Health Organization, road crashes are becoming all too common worldwide...

1.2 million: Number of people killed every year in road crashes around the world

50 million: Number of people injured every year in road crashes around the world

80%: Percentage increase of total number of deaths and injuries expected in low- and middle-income countries like the Philippines by 2020 if road safety interventions are not introduced

In the Philippines, various sources report that road crash fatalities have steadily increased in recent years...

Philippine National Police (PNP)

12,875: Road crashes reported in 2013

15,572: Road crashes reported in 2014

24,565: Road crashes reported in 2015

* PNP data represents only a fraction of road crashes as it is based only on crashes reported to the police and that occur on national roads.

Metro Manila Traffic Accident Recording and Analysis System (MMARAS)

90,258: Total number of road crashes in Metro Manila in 2014

95,615: Total number of road crashes in Metro Manila in 2015

109,322: Total number of road crashes in Metro Manila in 2016

* The MMARAS is the most updated and organized data collection and analysis system in the Philippines to date, but is limited by geographical coverage to 17 local government units in Metro Manila, covering an estimate of over 12 million people in the region.

Data from the Land Transportation Office reveal a growing number of motor vehicle registrations...

6,634,800: Total number of vehicles registered in 2010

8,703,236: Total number of vehicles registered in 2015

967,028: Total number of cars registered in 2015

444,340: Total number of SUVs registered in 2015

Various sources report that more and more cars are getting involved in road crashes...

Philippine National Police (PNP)

5,428: Number of cars involved in road crashes in 2012

20,064: Number of cars involved in road crashes in 2016

* PNP data represents only a fraction of road crashes as it is based only on crashes reported to the police and that occur on national roads.

Metro Manila Development Authority

78,970: Number of cars involved in road crashes in 2013

108,306: Number of cars involved in road crashes in 2016

Road crashes are particularly harsh on children, according to the World Health Organization...

1: Road crash is the leading killer of children aged 15 to 17 years old with twice as many boys as there are girls worldwide
186,300: Number of children below 18 years old who die each year worldwide because of road crash with the rates of death three times higher in low and middle income countries than in high income countries

96: Number of Filipino children who become victims of road crashes every day

2: Road traffic injuries is the second most common type of accident for children aged 5 to 12 in the Philippines

Using child restraints could reduce the risk of serious injury or death in children involved in road crashes, according to WHO

90%: The percentage by which risk of death or injury is reduced when babies and infants use rear-facing restraints as compared to those unrestrained

80%: The percentage by which risk of death or injury is reduced when children use forward-facing child restraints as compared to children restrained only by seat belts

77%: The percentage by which risk of death or injury is reduced when children are in booster seats as compared to unrestrained children